It is a much easier task to assist clients with the purchase of new life insurance, in contrast to managing existing life insurance policies, because we can cover the menu of appropriate options with the client selecting the choice best suited to them. We can also make sure that life insurance is acquired with the minimum selling expenses. The most common uses of new life are involved with estate planning, business succession planning and family protection.

When life insurance policies need to be valued, usually for gift and income tax purposes. Typical situations include purchasing life insurance from a pension plan, gifting to a trust or transferring a policy from a company to the insured. The true value of the policy is often different than the cash surrender value and there can be very significant penalties if valuations are done incorrectly.