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Journal of Financial Planning - December 1997 Why is it called life insurance when its purpose is to provide for those who are financially dependent at the time of death? Peter Katt discusses the need to emphasize the death component in life insurance. Putting Death Back into Life Insurance by Peter Katt, CFP, LIC The major need for life insurance is to protect those who are financially dependent on others. Usually this financial dependency is found in nuclear families raising children. My experience has been that most family income earners are substantially underinsured because life insurance is too often sold primarily for its living benefits, not with full concentration on buying it because of the financial risk to a family when income earners die. My theory of why most life insurance sold to consumers needing family protection concentrates instead on the living benefits is because many sellers of life insurance probably believe that selling death benefits isn’t appealing. However, selling college education funding, exotic vacations and boosting retirement income is. In addition, selling the living benefits of life insurance justifies selling permanent cash value life insurance as opposed to term insurance, which is the preferred marketing plan of many agency-strong companies. Advisors working with clients about life insurance for family protection would do well to think of it as death insurance, which focuses primary attention on planning designs that seriously consider the possibility that family income earners can die. In such situations, I generally shock clients by asking them how much income their family will need each month if they have the bad judgment to die. The usual reaction to such a question is, "No one has ever asked me that before." But what could be more fundamental? While I have seen various spreadsheet programs available for making such family protection death insurance calculations, I use a less formal format. Let’s say the client, John (age 35), says he would like his family to have a monthly pre-tax income of $5,000, or an annual income of $60,000. I ask if he wants to reduce this amount by income his wife, Jane (also age 35), might earn. John decides that he doesn’t want Jane to have to work, so the $60,000 isn’t offset. We agree on a conservative investment yield of six percent, so the $60,000 is divided by .06, resulting in a principal need of $1 million. I then ask John to list the family’s invested assets and existing insurance on his life. These items add up to $200,000. They can be part of the $1 million principal needed, but John would like to have an additional amount available for his two children’s college costs, so he decides to purchase death insurance of $1 million, giving his family a cushion of $200,000 over his goal. Our family protection heavy lifting is done, but other significant issues need to be considered:
John and Jane now can feel secure that they have the amount of death insurance that will provide the family with financial security in the event either or both of them die. They have avoided the sales pitch of creative agents who might end up selling John a $150,000 whole-life policy with an annual premium of $1,800 that will produce very nice living benefits in the years ahead, but would leave his family very vulnerable in the event John dies, which is why the insurance is purchased in the first place. Reprinted with permission by the Financial Planning Association, Journal of Financial Planning, Vol. 10 No. 6, December 1997. |
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